The Bushnell® DOA™ (Dead On Accurate™) Reticle.

Dramatically extend your effective range and judge a buck’s trophy quality in record time with Bushnell DOA reticle technology featuring the Rack Bracket. Truly the ultimate extended-yardage aiming solution and field judging reference, it’s available on select 2010 riflescopes in two configurations – the DOA 600 for centerfire rifles and the DOA 250 for muzzleloaders.

THE MOST VERSATILE, MOST LETHAL RIFLESCOPE EVER BUILT.

With an outstanding magnification ratio of 6.5 and the all-weather clarity of RainGuard® HD, no scope in the world can match our Elite® 6500 in versatility. Combine our exclusive DOA reticle with this scope’s bright, razor-sharp optics, and you have a deadly instrument of unmatched hunting performance. The optional DOA 600 reticle gives you the ability to shoot with precision out to 600 yards.

Not only that, its built-in Rack Bracket™ system equips you to judge a buck’s trophy quality in seconds. Sure the Elite 6500 is built to go the distance, but its 2.5–16x and 4.5–30x configurations get you on target in everything from thick woods to wide-open prairie. Near, far, all conditions – no scope has greater range than the Elite 6500.